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HR marketing is the application of marketing techniques to attract, manage, and retain employees. It is part of a broader trend towards HR as a service, in which specialists housed within the HR function are able to provide strategic support outside of core business HR functions.
Unlike traditional marketing, which offers qualitative or quantitative data about the product, HR marketing is characterized by a qualitative and emotional approach. The importance of these behaviors lies in their ability to attract the candidates most likely to become long-term employees who add positive value to the company.
The similarities between the Marketing of a product and the Marketing of a company as an ideal place to work are clear.
In HR Marketing, the leads (potential clients) are the candidates.
The customers are the employees.
The market where a product is offered is the job market.
The competition is the rest of the companies that are looking
for profiles similar to the ones you are looking for.
The product that is for sale is the experience of working in your
company.
At Infinity, our goal is to get the candidate you need to discover your company, want to be part of it, apply for a position, participate in a selection process and end up becoming a satisfied employee.
At Infinity we have an exclusive laboratory where we help you attract best workers to companies of all sizes through the development of proven digital ecosystems, we reach candidates digitally, quickly and effectively, with the best service experience.
In addition to our trusted search and trending tools, we continually work to bring you and your company the latest and greatest innovations, Infinity the new way to recruit.
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